Why the new Inbound approach to marketing is perfect for Life Sciences in Scotland

By Alix Mackay Alix is a member of The Industry Leadership Group for Life Sciences in Scotland and provides marketing advice, strategy and training for life sciences enterprises through The Life Sciences Marketing Academy. You know how traditional methods of marketing seem to be becoming less effective? Fewer people attending conferences, face to face meetings harder to come by, decreasing ROI on exhibiting? You probably...